Optimal Decision-Making of Retailer-Led Dual-Channel Green Supply Chain with Fairness Concerns under Government Subsidies

Green innovation is the inevitable trend in development of supply chain, and thus government adopts subsidy policies for relevant enterprises to enhance their enthusiasm green development. In view manufacturers’ fairness concerns dual-channel chain that composed manufacturers retailers, we propose a novel Stackelberg game model led by retailers analyze impact on decision-making under subsidies. The results show only wholesale price products, profits, retailers’ profits are affected manufacturer’s fair concerns. When manufacturer has concerns, product greenness members rise with increase can offer an effective reference make optimal decisions